Names From the Gut
“I still say the iPad has been in the works for a long time. Many, many years. Certainly not the iPad exactly as it was announced, but the general idea — the final design of an Apple product is the result of non-stop iteration. I could be wrong, and Apple, of course, isn’t going to say. But I’d say the awkwardness of the “iPhone OS” name is proof only that Apple picks names from the gut — names that feel right rather than thinkright. “iTunes” is exhibit A.”
-John Gruber, Daring Fireball
